Mall service counter with warm wood panels in soft daylight

Live assistant

Tell it what you are trying to do

Ask the way you would ask a person at the counter.

Natural phrasing

Ask it any way you like — it lands on the same answer.

Keeps the thread

Ask about parking, then just say “rates” — it stays on topic.

Voice both ways

Speak your question, and listen to the reply while you walk.

Shows its source

Every reply names where it came from, so you can verify it.

Prefer a person from the start? Message Guest Services directly.

SM Cebu Assistant

Answering from approved mall sources

Welcome to SM Cebu. Tell me what you are trying to do — find a store, catch a film, park, claim a lost item — and I will take you through it end to end. If I cannot confirm something from mall information, I will pass you to a person instead of guessing.

SM Cebu Assistant